Module 1 - Intro to Social Media Marketing
Course Description
ENROLL TODAY! Price: $19.99
This E-learning course covers the history of social media, SMM terms, benefits of social media marketing, marketing goals and objectives, developing a marketing campaign, effective, social media practices, and social media tools that a businesses use in their social media marketing campaigns.
Before purchasing the license for this course you were probably asking yourself, “why social media marketing?” and perhaps, “how do I implement an effective campaign?” This module will answer those questions. In addition, you will have the necessary foundation in place to begin developing an effective social media marketing strategy for your business.
Do you want to try a class first? View the Demo Course by clicking the Demo image.. Remember to turn up your speakers to fully experience a Chrome Zebra online class!
Course Outline
Introduction to Social Media Marketing
- What is Social Media?
- The History of SM
- SMM Terms
Why Use Social Media Marketing?
- Traditional vs SMM Comparison
- Return on Investment (ROI)
- Time Management
Why NOT Use Social Media Marketing?
Designing a Marketing Campaign
- 3-Steps Campaign Development
- Typical Campaign
- Statistics Gathering
- Successful SMM Campaigns
SMM Tools
Technical Requirements
Browsers
Browsers for Windows
Browsers for Mac OS X
- Mozilla Firefox 2.0 or greater
Plugins
- Adobe Flash
- Adobe Reader